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Information
How to Use Technology and Marketing Tools to Consistently Recruit and Retain a More Engaged Membership Base
Original Program Date :
Length: 50 Minutes
Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
Learning Objectives:
- Technology and marketing tools you can use today to effectively reach and recruit your audience.
- Practical tips on creating effective membership marketing campaigns.
Todd Unger, Chief Experience Officer, SVP Physician Engagement, American Medical Association
Todd Unger is the Chief Experience Officer and SVP of Physician Engagement at the American Medical Association. He has led digital-change initiatives at AOL, Time Inc. and the Daily Racing Form. Todd is a transformational leader for the digital age, with the classic profile of a “productive disruptor.” He operates at the nexus of digital technology, content, product development, marketing, and business development. By bringing these areas together in unison, he’s been able to drive record growth in audience, customers, e-commerce revenue, and advertising sales across multiple digital businesses.
