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Refocusing Your Strategic Direction During a Pandemic
Original Program Date :
Length: 15 Minutes


During these exceptional times, organizations need strategic guidance to ensure minimal disconnect between business operations and member expectations. You may have a strategic plan in place and are already in the integration phase. Now is the time to review and retool the plan to align with current conditions and anticipate future demands.

How can you adapt your plan and involve your key stakeholders virtually? In this session, learn how one executive is analyzing her organization’s strategic plan from 2019 and discussing potential adjustments to key stakeholders. Now is the time to review your organization’s alignment with the mission, business operations, and the strategic plan integration.

Heidi Weber, MBA, CAE, Executive Director, Alpha Omega Dental Fraternity

Heidi Weber, MBA, CAE, is the Executive Director of the Alpha Omega International Dental Fraternity (AO) located in Rockville, Maryland. With over 4,000 members in 10 countries participating in 103 chapters, she champions mission-driven programs to benefit the healthcare community. Heidi is a member of the American Association of Medical Society Executives (AAMSE), the Association Forum of Chicago, and the Pennsylvania Society of Association Executives (PASAE). She belongs to the American Society of Association Executives and is serving on the 2019-2020 ASAE Executive Management Section Council and served on the 2017-2019 ASAE Technology Section Council. Heidi earned her Certified Association Executive (CAE) designation in January 2017. Heidi has spoken at the 2019 AAMSE Annual Meeting, in addition to several ASAE and state SAE meetings.


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