Allison Lundberg is a Senior Digital Marketing Strategist and Team Lead at AmericanEagle.com. She has more than a decade of digital marketing experience, initially starting in the non-profit association industry, then moving to the digital agency space. Allison is passionate about helping businesses in all industries achieve their goals by using testing and data, no matter the digital channel or desired platform. Allison has served as an AAMSE board member and speaker for 8 consecutive years for a medical society, and also holds her Certified Association Executive credential. She was also named a Forty Under 40 recipient in 2020 through Association Forum.

Jen Rios is the director of Client Services at the Texas Medical Association. She has nearly 20 years of marketing and communications experience and has been active in social media content development and marketing for a decade. Ms. Rios has orchestrated successful marketing and communications campaigns for the Perseus Books Group (publisher of Rick Steves travel guidebooks) and Chronicle Books. She also worked as an online media planner for Universal McCann, a job that ignited her interest in digital media. After studying journalism and mass communication at San Jose State University, Ms. Rios started her career in journalism as a newspaper reporter. Her passions are dachshunds; cooking; and most importantly her son, Elliot.