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Diagnosing Your Message: When the Prescription is Storytelling
Original Program Date :
Length: 54 Minutes
Your organization has a powerful story to tell and so do you. Finding your message and your story takes the curiosity of a child and the heart of a warrior. We can train you to think like a journalist to capture the stories that speak to the heart of what you do and drive results. We all want to see ourselves in other people and we often make sense of the world through shared experiences. Stories help us connect on a human level. They make complex issues real for us by putting a human face on them. They inspire. They engage. Through stories, we move people to think, feel and do. We'll show you the storytelling techniques you've seen in your favorite movies and novels and share how you can use them to tell your medical society's story.
Upon completion of this session, participants should be able to:
- Find great stories anywhere
- Discover what's in people's hearts
- Tell stories that wow!
Nancy Johnson, Senior Manager, Brand Communications and Writing, College of American Pathologists
Nancy E. Johnson is a senior communications leader with an award-winning, Emmy-nominated journalism background and a passion for storytelling. She serves as senior manager, brand communications and writing for the College of American Pathologists, helping the nation’s second largest medical association tell its brand story. Nancy is a contributor to O, The Oprah Magazine, which featured her personal essay in the November 2015 edition. She earned her chops as a wordsmith and storyteller during her 11-year career as a television news reporter at network affiliates in Wisconsin and Florida. Following her news career, she managed external communications and multimedia marketing for Moffitt Cancer Center in Tampa Bay. From there, she led executive communications for two global businesses at Kimberly-Clark Corporation. At the Wilbert Group, a boutique PR agency in Atlanta, Nancy handled writing and media relations for key accounts, including The Coca-Cola Company, Equifax and Turner Entertainment Networks. Nancy grew up on Chicago’s south side. She graduated from Northwestern University and then went on to earn her MBA at The University of North Carolina at Chapel Hill.
