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ROI: A Powerful Tool to Recruit and Retain Members
Original Program Date :
Length: 29 Minutes


In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization.  Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars.  Learn how TMA created its own online ROI calculator and start proving your association’s worth!

Educational Objectives and/or Takeaways:

  • Understand the importance of demonstrating tangible member value
  • Learn how to calculate the dollar value of your programs and services
  • Learn how to use those values to create and market an ROI calculator for your association

Claire Duncan, Director, Knowledge Center, Texas Medical Association
Sylvia Salazar, AVP, Membership and Leadership Development, Texas Medical Association
Michael J. Darrouzet, CEO, Texas Medical Association

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