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How to Produce Videos for Your Society/Association
Original Program Date :
Length: 53 Minutes
Video is everywhere: Businesses, medical societies, nonprofits, schools, and clubs all use video to communicate. Video is all over social media as well. How do you get in the game? Producing videos for your society or association does not have to be that difficult or costly, regardless of whether you’re the biggest association or the smallest society. Hear practical tips from start to finish about how you can produce videos for your association, from equipment advice to solid user-friendly production techniques – whether you have a big equipment budget or a small one. Your presenter has a background in television news and more than 16 years in state medical association communications.
Educational Objectives and/or Takeaways:
- Learn basic video production techniques – simple quality-improvement tweaks and some things to avoid
- Explore some equipment - costly to relatively cheap
- See how to create video content almost immediately
Brent Annear, AVP, Media Relations & Leadership Advancement, Texas Medical Association
Brent Annear is the Texas Medical Association’s associate vice president of media relations and leadership advancement. Before his career change to organized medicine, Brent worked nearly two decades in television news. He also has enjoyed volunteering for a variety of nonprofit organizations, having served both in top board leadership roles and as an “in the trenches” member of the team.
