Allison Lundberg is a Senior Digital Marketing Strategist and Team Lead at AmericanEagle.com. She has more than a decade of digital marketing experience, initially starting in the non-profit association industry, then moving to the digital agency space. Allison is passionate about helping businesses in all industries achieve their goals by using testing and data, no matter the digital channel or desired platform. Allison has served as an AAMSE board member and speaker for 8 consecutive years for a medical society, and also holds her Certified Association Executive credential. She was also named a Forty Under 40 recipient in 2020 through Association Forum.