Personas and Engagement Scoring: Strategies for More Effective Audience Segmentation
Original Program Date :
Length: 48 Minutes
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
Educational Objectives and/or Takeaways: