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Virtual Reality: Maintaining Success in a Virtual Office Model
Original Program Date :
Length: 1 Hour


You’ve heard about the movement of Medical Associations going “virtual” but what does that really mean? In this session, you will learn the pros and cons of shutting the office door and taking your office online. You’ll learn not just about the nuts and bolts of running a virtual organization, but also about the benefits and challenges that will await you. Even if your association is not planning to go virtual, this session will offer valuable insights into how implementing virtual systems and processes can help create an organization where people want to work.

Bryan Christopher Campbell, Former CEO, Colorado Medical Society

Bryan Campbell, FAAMSE, is the Former Chief Executive Officer of the Colorado Medical Society (CMS), the largest organization of physicians in Colorado, with over 7,500 members across all specialties and employment settings.

Before taking his position at CMS in January of 2020, Bryan served as CEO of the Duval County Medical Society (DCMS) in Jacksonville, Florida. In his time at DCMS, Bryan was recognized as one of Jacksonville’s 40 Under 40 and 40 Most Influential People in Healthcare. He was also named the Chairman of the Jacksonville Mayor’s Council for Fitness and Wellness for consecutive terms.

Bryan is currently the President of the American Association of Medical Society Executives (AAMSE) and earned their “Fellow” designation (FAAMSE) in 2018.

A Nebraska native and graduate of the University of Nebraska – Omaha (UNO), Bryan spent 14 years as a broadcast television executive, working at television stations from Oregon to Florida. He was the senior producer for more than 200 hours of live television around Super Bowl 39 in Jacksonville in 2005 before making the move into organized medicine in 2006.

Joseph Greaves, Executive Director of the Alameda-Contra Costa Medical Association (ACCMA), Alameda-Contra Costa Medical Association

Joe Greaves is the Executive Director of the Alameda-Contra Costa Medical Association (ACCMA) where he represents 5,000 East Bay physician members and leads a team of seven. He has worked as a medical association executive for nearly 20 years and has extensive experience in the areas of advocacy, governance, membership, communications, programs, education, events, administration and operations. He earned his undergraduate degree from Oberlin College and his master’s degree from San Francisco State University, and he is an alumni of the American Society of Association Executives (ASAE) Diversity Executive Leadership Program. Joe serves in many leadership roles, including as a current member of the AAMSE Board of Directors and chair of AAMSE Leadership Committee. Joe is an AAMSE Leadership Academy alumni (2017) and also recently completed the Leadership Practices Inventory Coach Training so that he can help AAMSE Leadership Academy participants become more effective leaders.  Outside of work, Joe can be found swimming in the San Francisco Bay, or singing tenor in a local chamber choir, or hanging out with family and friends.


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