Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
During this webinar, Sherry Budziak, CEO of .orgSource and Kevin Ordonez, President, .orgSource will discuss how being a digital leader has never been more urgent for associations to remain relevant. Adapting an integrated digital strategy and the way you work can make the difference between business continuity and a meltdown.
In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization. Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars. Learn how TMA created its own online ROI calculator and start proving your association’s worth!
Each year, in nearly every state, non-physician health care professionals lobby state legislatures and regulatory boards to expand their scope of practice. While some scope expansions may be appropriate, others definitely are not. Through resources, research and the Scope of Practice Partnership, the AMA has what you need to advance your scope of practice advocacy agenda.
Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the six trends healthcare associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.
Social media: you hear the word, you learn the strategies, but you still come up short. Get intimate help on your social media issues at this roundtable extravaganza! Topics include event marketing, starting a social account, social membership recruitment, advertising, and analytics. Have a different issue? Come anyway to listen and learn and spark new topics of conversation!
What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.