The session will describe the American Academy of Pediatrics' (AAP) Pediatrician Life and Career Experience Study (PLACES) and highlight examples of data used by leadership.
Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
We will collectively discuss strategies and potential outcomes and hear and react to what actually happened. In addition, legal updates will be interspersed throughout the session.
Hear practical tips from start to finish about how you can produce videos for your association, from equipment advice to solid user-friendly production techniques – whether you have a big equipment budget or a small one.
Come learn in this two-part session why and how medical societies need to make the battle against physician burnout a top priority and how to apply some of the same principles in your own life and work.