Associations provide education, advocacy and other “published” member benefits, but with loneliness reaching epidemic numbers in recent years the real opportunity to be a valuable asset to members is through the community and connectivity an association can create. Associations are perfectly situated to reduce the spread of toxic loneliness, and teach individuals how to be part of and contribute to a thriving community! Twenty-eight percent of young employees are frequently or constantly feeling burned out at work, a 7 percent increase over older generations. More specifically, seven in 10 Millennials experience at least some burnout at work. More than 90 percent of Generation Z prefer to have a human element to their teams, either working solely with innovative co-workers or with co-workers and new technologies.
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
During these exceptional times, organizations need strategic guidance to ensure minimal disconnect between business operations and member expectations. You may have a strategic plan in place and are already in the integration phase. Now is the time to review and retool the plan to align with current conditions and anticipate future demands.
How can you adapt your plan and involve your key stakeholders virtually? In this session, learn how one executive is analyzing her organization’s strategic plan from 2019 and discussing potential adjustments to key stakeholders. Now is the time to review your organization’s alignment with the mission, business operations, and the strategic plan integration.