Build your annual meeting beyond your educational activities and make it a memorable experience for your attendees. Burnout is a large topic in the medical industry now, so use your annual meeting to refresh and recharge your attendees while keeping budget in mind.
The “coronacrisis” has brought into greater public awareness the increased risk of mental distress, anguish and suicidality among healthcare workers. Medical society leaders have the opportunity to help prevent physician and trainee suicides through programming, messaging, influence, and friendships. We will discuss reasons physicians are at greater risk, messaging that can be targeted towards them to defeat hopelessness, and models of intervention and prevention that have worked in various places.
There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
You’ve heard about the movement of Medical Associations going “virtual” but what does that really mean? In this session, you will learn the pros and cons of shutting the office door and taking your office online. You’ll learn not just about the nuts and bolts of running a virtual organization, but also about the benefits and challenges that will await you. Even if your association is not planning to go virtual, this session will offer valuable insights into how implementing virtual systems and processes can help create an organization where people want to work.
Boards often are uncertain about what to do, or how best to serve the organization. You’re in for a surprise as you learn traditional AND innovative ways that highly effective, peak-performing boards carry out their work. Leave your preconceived notions about “nonprofit” boards at the door, and dare to enter this challenging, thought-provoking, high energy event!
In this session, the American Geriatrics Society (AGS) will share key learnings from its work with the FrameWorks Institute and the Leaders of Aging Organization to reframe how we all think about and act upon aging as a social construct.
“What three words describe your profession?” It looks like an obvious question, but don’t be fooled. Taking time to ask—and building engagement around responses—can bolster everything from your association’s sense of belonging to your role in helping members convey what they do. This case study will explore how the AGS translated this simple question into a campaign for celebrating enthusiasm, spotlighting AGS leadership, and raising funds for our foundation (all with little-to-no budget).