If you are thinking of becoming a new Executive Director/CEO, or perhaps you are new to the position, this webinar is for you. First-time CEOs need to hit the ground running, tackling the many varied responsibilities and complex issues the head of an association confronts. Do these things well and you lay the groundwork for success; not so well and you might not survive to enjoy your first anniversary at the helm.
Although the nuances of working in the top staff position vary from one association to the next, you can prepare yourself by understanding a number of CEO requirements, responsibilities, and expectations and skills. You will learn the importance of knowing what you are walking into, culture, working with staff, embracing good governance, and working with a Board.
Beth Brooks, CAE, will tell you what to expect, and prepare for. If you are working for (or hope to work for a smaller staffed association), this is the ideal session for you).
The American College of Preventive Medicine (ACPM) is leading the charge to coalesce the health community around the goal to build a health system based on prevention. Through its Power of Prevention campaign, now in year two of three, ACPM is working with associations, nonprofits, industry, and academia to advocate for policies that push our health system’s focus upstream. Led by CEO Donna Grande, this campaign is a model for partnership-based advocacy.
Build your annual meeting beyond your educational activities and make it a memorable experience for your attendees. Burnout is a large topic in the medical industry now, so use your annual meeting to refresh and recharge your attendees while keeping budget in mind.
The “coronacrisis” has brought into greater public awareness the increased risk of mental distress, anguish and suicidality among healthcare workers. Medical society leaders have the opportunity to help prevent physician and trainee suicides through programming, messaging, influence, and friendships. We will discuss reasons physicians are at greater risk, messaging that can be targeted towards them to defeat hopelessness, and models of intervention and prevention that have worked in various places.
There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
You’ve heard about the movement of Medical Associations going “virtual” but what does that really mean? In this session, you will learn the pros and cons of shutting the office door and taking your office online. You’ll learn not just about the nuts and bolts of running a virtual organization, but also about the benefits and challenges that will await you. Even if your association is not planning to go virtual, this session will offer valuable insights into how implementing virtual systems and processes can help create an organization where people want to work.
Boards often are uncertain about what to do, or how best to serve the organization. You’re in for a surprise as you learn traditional AND innovative ways that highly effective, peak-performing boards carry out their work. Leave your preconceived notions about “nonprofit” boards at the door, and dare to enter this challenging, thought-provoking, high energy event!