The COVID-19 pandemic has not only thrown a huge monkey wrench into associations’ planned in-person meetings and conferences, but has also thrown a big curve ball into association governance. From canceled membership meetings to virtual board meetings to online elections to an inability to meet governance requirements imposed by law, bylaws or policy, associations are struggling to find answers to a host of pressing governance questions. As you navigate these issues for your own association, where do you find these answers, what are practical, workable solutions to these significant challenges, and what will constitute compliance with the law and your own governing documents?
Highly functional organizations and individual’s successful careers never really stand alone, but it takes the deep development of advisors and finding trustworthy mentors along the way. In this session we’ll venture into insights for the key skills of collaborative leadership, developing mentoring relationships, and building your own personal advisory board. Attendees will walk through the transition from leadership theory to approachable application, and start mapping out the advisors they may need in their organization or career!
Associations provide education, advocacy and other “published” member benefits, but with loneliness reaching epidemic numbers in recent years the real opportunity to be a valuable asset to members is through the community and connectivity an association can create. Associations are perfectly situated to reduce the spread of toxic loneliness, and teach individuals how to be part of and contribute to a thriving community! Twenty-eight percent of young employees are frequently or constantly feeling burned out at work, a 7 percent increase over older generations. More specifically, seven in 10 Millennials experience at least some burnout at work. More than 90 percent of Generation Z prefer to have a human element to their teams, either working solely with innovative co-workers or with co-workers and new technologies.
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.