On Demand
8-Tracks to Digital: Evolution of Member Benefits
- Average Rating:
- Not yet rated
- Categories:
- Membership
- Presenter:
- Matt Overton
- Duration:
- 46 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 26, 2019
- License:
- Never Expires.
Description
8-track players used to be the pinnacle of car audio achievement... until cassette players! And then CD players. Today, it's satellites & phones. The goal has always been to keep the user happy with the product. Are your members happy with your benefits? Do you have 8-track players in your benefits package? Learn how to adjust your benefits to changing demographics and attract new members.
Learning Objectives:
- Identify membership demographic shifts
- Adjust benefit package to reflect member needs
Credits
Presenter
Matt Overton Related Seminars and Products
Director of Business Development
California Medical Association
Matt Overton has been with the California Medical Association since 2017, and handles all affinity partnerships, corporate sponsorships, and member benefits for the organization. Prior to joining CMA, he served as Director of Corporate & Member Development at the California Pharmacists Association for 6 years. At CPhA, he created a structured corporate partnership program and revamped the member benefit offerings. He is an active member of AAMSE, and a member of CALSAE since 2011. In addition to his undying loyalty to the NY Yankees, he's a father to 3 teenage daughters. Your thoughts and prayers are appreciated.