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Workshop

Anatomy of a Medical Society – Fundamentals for Association Professionals


Credit Available - See Credits tab below.

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Presenters:
Ms. Kelsey McQuaid-Craig MPA CAE |  April Troutman Donahue |  Kathleen Zwarick Shanley |  Leslie Howell |  Evan Rotert |  Caitlin M. Couture |  Mrs. Allison Lundberg |  Bryan Christopher Campbell |  Sylvia Salazar
Original Program Date:
Mar 14, 2022
License:
Never expires.



Description

Anatomy of a Medical Society - Fundamentals for Association Professionals is an immersive program that aims to help those who are still uncovering the mysteries of medical society management, preparing participants for the unique aspects of organized medicine while providing them with a network to support them throughout their careers. 

Sessions Include

Medical Society Fundamentals

Provide an introduction/foundation about:

o what makes medical associations unique

o the core functions of a medical society, and

o rewards and opportunities that a career in medical society management provide

Membership

 

To provide a basic understanding of membership models, recruitment and retention strategies, member benefits and value and what makes physician organizations unique.

Advocacy

To provide an introduction to the role of advocacy in advancing the strategic priorities of a medical society and its members, and to provide an overview of specific advocacy strategies and techniques for effectively engaging members

Education

To provide an overview of continuing medical education including the requirements for accreditation, successful leadership education and principles of adult learning. A high level discussion of providing continuing medical education, both accredited and non-accredited as a member benefit will also be shared.

Finance

To provide a basic understanding of fiscal roles and responsibilities and how they relate to the health of an association

Governance

To provide an overview of medical association governance, common governance bodies and processes, how governance connects ideas to action, ethics and compliance.

Marketing

To recognize key marketing concepts, including communications, branding, PR/media relations, member segmentation and value proposition development.

Frequently Asked Questions

WHY SHOULD I ATTEND AAMSE Fundamentals?

Anatomy of a Medical Society – Fundamentals for Association Professionals is geared toward medical society professionals that have three years or less experience in the medical society world. The goal of the program is to help prepare you for the unique aspects of organized medicine and continue building a network of colleagues which will serve you throughout your career. AAMSE Fundamentals will also provide you with an opportunity to develop the knowledge and tools you need, not only for the advancement of your organization, but for the advancement of your career.

Topics covered include an overview of the current health care system, top issues facing physicians and medical societies, how to manage when you aren’t in charge, communication strategies and social media, the growing importance of non-dues revenue, and the politics of health care. With the hybrid format of the program (including webinars, readings and discussions) it is easier than ever to learn the essential information you need.

WHY SHOULD I SEND MY STAFF TO FUndamentals?

As an experienced medical society executive, consider the benefits of sending your staff to a program where they will learn how to build a strong peer network, how the healthcare system works, tips for working with physician leaders and finance tools. The knowledge they will gain from their experience with AAMSE Fundamentals and the materials they bring back to the office will be critical not only to their position, but also to the success of your organization.

Anatomy of a Medical Society – Fundamentals for Association Professionals is training specific to medical society management, and geared toward your staff who have three years or less experience in medical society management.

CAN PARTICIPANTS EARN CAE CREDIT BY ATTENDING AAMSE Fundamentals?

All AAMSE sessions on association/society management are eligible for CAE credit. You may earn one credit hour towards CAE certification or recertification, for each full clock hour, up to a maximum of 6 hours for each full-day program. Please note, however, that sessions specific to AAMSE procedures and/or medical topics would not earn credit, and all credits are subject to the determination of the CAE program. For more information on the CAE, visit www.whatiscae.com.

For more information on the program, please contact AAMSE at aamse@aamse.org or (651) 288-3432.

Credits


CAE

Credits Offered: 4.5

 

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.



Presenter

Ms. Kelsey McQuaid-Craig MPA CAE's Profile

Ms. Kelsey McQuaid-Craig MPA CAE Related seminars and products

Director of Policy and Programs

American College of Emergency Physicians, California Chapter


April Troutman Donahue's Profile

April Troutman Donahue Related seminars and products

Executive Director

Collier County Medical Society


Kathleen Zwarick Shanley's Profile

Kathleen Zwarick Shanley Related seminars and products

Executive Vice President, Public Policy & Advocacy

American Urological Association


Leslie Howell's Profile

Leslie Howell Related seminars and products

Director, CME, Training & Physician Leadership Pro

Pennsylvania Medical Society


Evan Rotert's Profile

Evan Rotert Related seminars and products

Director, Administration, Planning and Outreach

Illinois State Medical Society


Caitlin M. Couture's Profile

Caitlin M. Couture Related seminars and products

Society of Interventional Radiology


Caitlin Couture, CAE currently serves as the Director of Governance and Engagement at the Society of Interventional Radiology (SIR) and has twelve years of association management experience. In her role at SIR, Caitlin in responsible for ensuring consistency across 64 committees, task forces and manages five sections. She works to ensure members positively engage with SIR throughout their career through traditional committee engagement and ad hoc volunteer opportunities. In her time at SIR, Caitlin launched SIR Connect and engaged 85% of SIR members in online collaboration.

In 2013, Caitlin earned the designation of Certified Association Executive (CAE). Currently, Caitlin serves as a member of the AAMSE Leadership Academy Subcommittee. In the past, she has presented at ASAE and AAMSE, served on the ASAE Young Professionals Committee and ASAE Communication Section Council. Caitlin is also a graduate of the ASAE 2012 Leadership Academy.


Mrs. Allison Lundberg's Profile

Mrs. Allison Lundberg Related seminars and products

Manager, Marketing & Communications

AmericanEagle.com


Bryan Christopher Campbell's Profile

Bryan Christopher Campbell Related seminars and products

Former CEO

Colorado Medical Society


Bryan Campbell, FAAMSE, is the Former Chief Executive Officer of the Colorado Medical Society (CMS), the largest organization of physicians in Colorado, with over 7,500 members across all specialties and employment settings.

Before taking his position at CMS in January of 2020, Bryan served as CEO of the Duval County Medical Society (DCMS) in Jacksonville, Florida. In his time at DCMS, Bryan was recognized as one of Jacksonville’s 40 Under 40 and 40 Most Influential People in Healthcare. He was also named the Chairman of the Jacksonville Mayor’s Council for Fitness and Wellness for consecutive terms.

Bryan is currently the President of the American Association of Medical Society Executives (AAMSE) and earned their “Fellow” designation (FAAMSE) in 2018.

A Nebraska native and graduate of the University of Nebraska – Omaha (UNO), Bryan spent 14 years as a broadcast television executive, working at television stations from Oregon to Florida. He was the senior producer for more than 200 hours of live television around Super Bowl 39 in Jacksonville in 2005 before making the move into organized medicine in 2006.


Sylvia Salazar's Profile

Sylvia Salazar Related seminars and products

AVP, Membership and Leadership Development

Texas Medical Association


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