Description: Short-term decision have been made in response to COVID-19, but what about the long-term decisions and impact? Mary Byers, CAE, author of ASAE’s bestseller, Race for Relevance: 5 Radical Changes for Associations, will join us to present a framework and filters to help with decision-making going forward. She’ll also share what she’s hearing from association professionals across the country, provide a list of resources and suggestions for working with the board, and answer your questions.
Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she’s worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future. Mary is the founder of Associations Today broadcasts and is a frequent contributor to association publications.