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Experiential Design Thinking: How Shifting Your Paradigm Solve Your Medical Society's Unsolvable Problems

Credit Available - See Credits tab below.

Average Rating:
Association Management
Mallory Gott, MA, CAE
47 Minutes
Audio and Video
Original Program Date:
Jul 16, 2020
Never expires.


Medical society’s design experiences everyday. Rather than experiences, however, they’re often referred to by other names: annual conferences, non-dues revenue generating products, membership packages, onboarding processes and the like. Join veteran experiential designer, Mallory Gott, MA, CAE, for a hands-on exploration of how to apply experiential design, the art of defining the dream state of any experience and then designing it, can not only infuse new energy into your society’s portfolio of offerings but also inject simplicity, ease and fun back into bringing your society’s mission to life.



Credits Offered: 1

AAMSE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.



Mallory Gott, MA, CAE's Profile

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Founded by long-time association leader, Mallory Gott, MA, CAE, G+A is a full-service experiential design firm specializing in event, learning and customer experience creation. For nearly 15 years, Mallory has traveled the globe designing amazing experiences for people from all walks of life and across a breadth of industries and specialties. From bespoke leadership retreats for the most discerning audiences to conference and tradeshow adventures for thousands, G+A works with for- and non-profit clients alike whose goal is to create the world’s greatest experiences. Our motto: Define the dream. Design the dream. Mallory honed her experiential design skills working with leading corporations and non-profit groups across North America, Europe and Asia developing learning and event experiences that married creativity, results orientation and precision execution. Mallory is a long-time certified associate executive and holds a master’s degree in human performance improvement, which is a fancy name for organizational development. She’s bilingual (English + French) because it’s much more fun ordering pastries en Français, and she loves a good fantasy fiction book to keep her busy while moving through the airports of the world!