How to Be a Chief Calming Officer: Learning from a Crisis Communications Expert and Former FBI Hostage Negotiator

Join Adele Cehrs, CEO of When and How Agency, crisis communications expert and author, as well as Chip Massey, former FBI hostage negotiator and special agent, for a 45-minute webinar on practical ways to keep your board and members calm regarding COVID-19.
This webinar will cover:

• Top questions to ask in times of crisis to ensure your board and members things are "being handled" from an author and Wall Street Journal Crisis of the Week contributor 
• How associations can de-escalate fears of the board, members, corporate partners, hotels and conference centers, using tips based crisis management on hostage negotiation techniques straight out of the FBI handbook 
• Who to have on the Crisis Response Team and who NOT to have on the team. 
• How often to communicate about the issue, depending on COVID-19's relevance to your association and members.
• Four specific ways to save corporate sponsors and trade show relationships without them losing confidence in your leadership or your association's staying power
• Three ways your members are going to react and the degree to which you should hold them accountable
• Basic tenants for adding tension in a strategic way and maintaining control
• Rebuild trust and ensure next year's dues, revenue and events will have minimal impact based on your decisions around COVID-19