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How to Be a Chief Calming Officer: Learning from a Crisis Communications Expert and Former FBI Hostage Negotiator

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Adele Cehrs |  Chip Massey
59 minutes
Audio and Video
Original Program Date:
Apr 20, 2020
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Tags: Featured


Join Adele Cehrs, CEO of When and How Agency, crisis communications expert and author, as well as Chip Massey, former FBI hostage negotiator and special agent, for a 45-minute webinar on practical ways to keep your board and members calm regarding COVID-19.
This webinar will cover:

  • Top questions to ask in times of crisis to ensure your board and members things are "being handled" from an author and Wall Street Journal Crisis of the Week contributor 
  • How associations can de-escalate fears of the board, members, corporate partners, hotels and conference centers, using tips based crisis management on hostage negotiation techniques straight out of the FBI handbook 
  • Who to have on the Crisis Response Team and who NOT to have on the team. 
  • How often to communicate about the issue, depending on COVID-19's relevance to your association and members.
  • Four specific ways to save corporate sponsors and trade show relationships without them losing confidence in your leadership or your association's staying power
  • Three ways your members are going to react and the degree to which you should hold them accountable
  • Basic tenants for adding tension in a strategic way and maintaining control
  • Rebuild trust and ensure next year's dues, revenue and events will have minimal impact based on your decisions around COVID-19



Credits Offered: 1


As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.



Adele Cehrs's Profile

Adele Cehrs Related seminars and products


When and How Agency

Heralded as a crisis communications expert, by the Wall Street Journal Adele Cehrs has worked with high-profile clients like Vice President Joe Biden, the CEO of Lockheed Martin Marillyn Hewson and the owner of the Washington Monumental Sports Ted Leonsis. As a well-respected entrepreneur, Adele was recently recognized as a "business wonder woman" by the Washington Business Journal. She has also spoken at the United Nations and her talk was broadcasted on United Nations Television and translated into eight languages. She is the author of the book: Spike Your Brand ROI: How to Maximize Results.