On Demand
How to Use Technology and Marketing Tools to Consistently Recruit and Retain a More Engaged Membership Base
Credit Available - See Credits tab below.
Total Credits: 1 CAE
- Average Rating:
- Not yet rated
- Categories:
- Membership | Technology
- Presenter:
- Todd Unger
- Duration:
- 50 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 25, 2019
- License:
- Never expires.
Description
Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
Learning Objectives:
- Technology and marketing tools you can use today to effectively reach and recruit your audience.
- Practical tips on creating effective membership marketing campaigns.
Credits
CAE
Credits Offered: 1
AAMSE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.
Handouts
| Presentation Slides (11.6 MB) | 7 Pages | Available after Purchase |
Presenter
Todd Unger Related Seminars and Products
Chief Experience Officer, SVP Physician Engagement
American Medical Association
Todd Unger is the Chief Experience Officer and SVP of Physician Engagement at the American Medical Association. He has led digital-change initiatives at AOL, Time Inc. and the Daily Racing Form. Todd is a transformational leader for the digital age, with the classic profile of a “productive disruptor.” He operates at the nexus of digital technology, content, product development, marketing, and business development. By bringing these areas together in unison, he’s been able to drive record growth in audience, customers, e-commerce revenue, and advertising sales across multiple digital businesses.