Do you feel like your Marketing and Education teams are siloed, especially during Annual Meeting time? We've been there! Hear from both a Marketer and Education team member on how their experiences with Annual Meeting planning and marketing have effected their work efficiencies. Learn specific tactics to open lines of communications and align your teams cross-departmentally, while also receiving a sample marketing plan for in depth omni channel conference promotions.
Allison Lundberg is a Senior Digital Marketing Strategist and Team Lead at AmericanEagle.com. She has more than a decade of digital marketing experience, initially starting in the non-profit association industry, then moving to the digital agency space. Allison is passionate about helping businesses in all industries achieve their goals by using testing and data, no matter the digital channel or desired platform. Allison has served as an AAMSE board member and speaker for 8 consecutive years for a medical society, and also holds her Certified Association Executive credential. She was also named a Forty Under 40 recipient in 2020 through Association Forum.
Michelle Majewski is a Senior Manager for Education and Professional Development at Society for Vascular Surgery. She has more than a decade of continuing education for medical non-profits. Michelle is passionate about creating new and innovative content for continuing education. Michelle has served on the board for the Illinois Alliance for Continuing Medical Education and currently on the Holiday Showcase Program Advisory Group for Association Forum.