Membership dues, events, and sponsorships are traditional ways to generate revenue. The pandemic highlighted the over-dependence on event revenue and amplified the need for a diversified revenue portfolio. You should develop a sustainable funding model for your mission. More revenue means more funding for your initiatives and positive impact for members and the constituents you serve.
Cathi Hight has more than 25 years’ experience in the association industry. She is passionate about helping member-based organizations evolve and thrive. Considered as a Membership Guru, Cathi is the developer of The Member Retention Kit and A New Approach to Tiered Membership. She helps associations meet the changing expectations of members and effectively communicate the value of membership.