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Six Trends Healthcare Organizations Should Not Ignore

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Association Management |  Membership
Sheri Jacobs, FASAE, CAE
58 Minutes
Audio and Video
Original Program Date:
Jul 26, 2018
Never expires.


The biggest distinction between a trend and a fad is time. Fads fade whereas trends tend to solve problems or provide better solutions. Trends have the power to influence and change behavior. Organizations that ignore trends will just need to catch up later. What got your organization where it is today may not help it in the future. From new membership models to innovative ways to attract attendees to your conferences, organizations need to adopt some of the trends occurring in society if they wish to attract and engage members and customers.    Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the 6 trends healthcare associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.

Educational Objectives and/or Takeaways:

  • Develop new approaches to engaging the cord-cutting generation
  • Expand their definition of membership and understand new ways to increase your reach.
  • Understand the trends they should be watching that will impact their organization



Credits Offered: 1

AAMSE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.


Sheri Jacobs, FASAE, CAE's Profile

Sheri Jacobs, FASAE, CAE Related Seminars and Products


Avenue M Group, LLC

As the founder of Avenue M Group, Sheri is a leader, innovator, and visionary whose organization has helped more than 100 associations, including more than 50 medical societies and healthcare organizations, tackle their most challenging issues. A senior executive, best-selling author (The Art of Membership: How to Attract, Retain and Cement Member Loyalty published by ASAE and Jossey-Bass) and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a boutique research and consulting firm that helps associations achieve their goals. Over the years, Sheri has served in numerous leadership, speaking and volunteer roles, including chair of the ASAE Foundation Development Committee, chair of the ASAE Membership Council and a member of the Marketing Council and Professional Development Committee. She is the co-editor and a contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007 and 2015) and author of the ASAE marketing book 199 Ideas: Powerful Marketing Tactics That Sell (ASAE 2010). She has been invited to give the keynote address and present at more than 100 industry conferences and events. In 2015, the Association Forum of Chicagoland awarded the John C. Thiel Distinguished Service Award to Sheri in recognition for her outstanding service to the association community. She is the 30th recipient of the Academy of Leaders Award. It is ASAE’s highest honor given to industry partners who have demonstrated exemplary support of ASAE and the entire association community.