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Strategies for Evolving Physicial Employment Models

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Membership |  Technology
Adrian Davis |  Donna Ottoviani, MSN, RN |  Rebecca Parker, MD, FACEP |  Hjalmer Danielson |  Pia Duryea
1 Hour
Audio and Video
Original Program Date:
Jul 25, 2019
Never expires.


As the American medical landscape evolves to address changing demographics, economics, politics and regulatory requirements, typical physician practice has morphed from Marcus Welby, MD, to a wide array of employment models. These include multi-specialty groups, subscription-based or concierge medicine, telemedicine, integrated health delivery systems, or some form of hospital employment. Hospital-based employment, with its management hierarchy, is complex and dominant, but it is also increasingly indirect.  Hospitals have turned in droves to third-party employers as a strategy to gain cost efficiency in clinical and nonclinical functions. In fact, a recent Black Book Market Research survey of hospital and inpatient center leaders found that only 2% were not considering outsourcing. Diagnostic imaging services (teleradiology and medical imaging equipment) are among the most popular outsourcing areas. What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians?  How can medical societies partner with these networks to better engage physicians and serve physician needs?  Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.

Learning Objectives:

  • As fewer and fewer physicians work for themselves, it is important for medical society executives to understand who they work for and the nuances of various models of physician employment
  • Understand how medical societies can meet priorities of physician employers



Credits Offered: 1

AAMSE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

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Adrian Davis Related Seminars and Products

Co-Founder and CEO


Adrian Davis is the Founder of MYidealDOCTOR Virtual Care. MYidealDOCTOR provides 24/7 access to physicians by phone or video who can consult, diagnose, and prescribe to our employer and health plan clients to reduce costs, improve access and optimize health outcomes. MYidealDOCTOR Virtual Care is redefining engagement through an ecosystem of care that directs the member to the right care point at the right time. Adrian has spent most of his career working in healthcare with Baxter Healthcare and Philips Healthcare prior to starting MYidealDOCTOR. Adrian graduated from the University of Georgia and currently lives in Atlanta with his wife and two wonderful kids.

Donna Ottoviani, MSN, RN Related Seminars and Products

Vice President

UPMC Community Medicine, Inc.

Donna Ottoviani serves as the Vice President for UPMC Community Medicine, Inc. (CMI) as part of the UPMC Health Services Division which includes 500+ community-based physicians providing primary and specialty care in Western Pennsylvania.  She has focused her efforts on preparing a primary care network that is more patient centered with new models of care including expanded access and population health management.

Donna has had a long and distinguished career at UPMC.  She joined UPMC in October 1992, as the Nurse Coordinator of Nutrition Support at UPMC Presbyterian Hospital.

Since moving into the Physician Division in 1996, Donna has held a variety of progressive leadership positions with CMI prior to her current role.  She was the Executive Administrator with responsibility for the management of the community-based primary care physicians. In addition to strategic planning and management for the practices, she was responsible for administration and negotiation of physician employment agreements, and the recruitment of physicians to existing practices.

She has been instrumental with the successful implementation of several physician and employee engagement strategies and continues to develop new models of care with expanded access with care teams, patient focused consumerism initiatives, and re-design of clinical operations and business functions of the physician practice. 

Donna is an alumnus of the University of Pittsburgh School of Nursing with a BSN and MSN (Nursing Administration).

Rebecca Parker, MD, FACEP Related Seminars and Products

Chief Medical Affairs Officer

Envision Physician Services

Rebecca Parker, MD, FACEP, is a board-certified, residency-trained, practicing emergency physician at Northwestern Medicine Hospitals in McHenry, Woodstock and Huntley, Illinois. She also serves as Chief Medical Affairs Officer for Envision Physician Services. Dr. Parker is a Past President of the American College of Emergency Physicians (ACEP), finishing her term as President in October 2017.

A graduate of Northwestern University, Dr. Parker brings many years of practice and management experience in urban, suburban, government and academic practice, including spending two years as core faculty, Quality Director and Emergency Department (E.D.) Medical Director at Texas Tech-El Paso/Thomason Hospital. This experience has given Dr. Parker a deep understanding of the challenges in both private and academic settings. 

Dr. Parker has served in numerous leadership positions for Envision Physician Services as Medical Director/Chair of the E.D. at Advocate Trinity Hospital in Chicago, Regional Medical Director over the Midwest, Executive Vice President for the North Division and most recently as Senior Vice President of Advocacy and Leadership. Her ACEP leadership journey included Chair of the ACEP Board of Directors, Chair of ACEP’s formidable Coding and Nomenclature Advisory Committee and Chair of the Section of Young Physicians. She has also been a local leader in the Illinois (ICEP) and Texas (TCEP) College of Emergency Physicians. 

Hjalmer Danielson Related Seminars and Products

Sr. Director, Medical Group Engagement

California Medical Association

Pia Duryea Related Seminars and Products

Membership and Communications Director

Medical Society of the District of Columbia

Pia Duryea is Director of Membership and Communications grew up in Connecticut but moved the our Nation’s Capital after she graduated from Oberlin College. She is a 10-plus year association professional, having worked for agricultural and cooperative associations before coming to MSDC in 2012. At MSDC, Pia directs membership, communications, industry partnerships and events. She is active in her community, serving on her local election board, condo association board, church, and in Toastmasters, a public speaking organization, in which she has held multiple leadership positions and led communications workshops. She is an avid runner and Washington Capitals fan.