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The New CEO’s Guide

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Beth Brooks
57 minutes
Audio and Video
Original Program Date:
May 14, 2020
Never expires.

Tags: Featured


If you are thinking of becoming a new Executive Director/CEO, or perhaps you are new to the position, this webinar is for you. First-time CEOs need to hit the ground running, tackling the many varied responsibilities and complex issues the head of an association confronts. Do these things well and you lay the groundwork for success; not so well and you might not survive to enjoy your first anniversary at the helm.

Although the nuances of working in the top staff position vary from one association to the next, you can prepare yourself by understanding a number of CEO requirements, responsibilities, and expectations and skills. You will learn the importance of knowing what you are walking into, culture, working with staff, embracing good governance, and  working with a Board.

Beth Brooks, CAE, will tell you what to expect, and prepare for. If you are working for (or hope to work for a smaller staffed association), this is the ideal session for you).



Credits Offered: 1


As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


Beth Brooks's Profile

Beth Brooks Related seminars and products

Texas College of Emergency Physicians

Beth Brooks, CAE, is a respected association executive, speaker and trainer. Author of “The New CEO’s Guide” published by ASAE, she is the Executive Director of the Texas College of Emergency Physicians.

She has spent her whole professional career in association management, serving as CEO of the Texas Society of Association Executives for 16 years, as well as the Executive Director of the Texas Pest Control Association, and the Director of Communications for the Texas Dental Association.  She lives in Austin, TX.