Discover how to master social media without feeling like you're chasing trends. Elevate your organization's online presence with practical strategies that don't require a love for hashtags or selfies. Transform your approach and excel in social media management, even if it's not your passion.
Brandon J. Craig is a thirteen-year association professional, having focused primarily on membership and communication in that time. He acquired his Master of Public Administration from the University of Southern California in 2013 and his CAE certification in 2019. He's found himself managing social media at several stops along the way and doesn't understand why this keeps happening. He lives in Sacramento with his wife, toddler, two dogs, and overgrown Imposter Syndrome.