Vice President, Client Services
Loyalty Research Center
As Vice President of Client Services, Matt is involved in the sales, development, and execution of research programs which have enhanced stakeholder relationships with corporate, non-profit, and membership-based organizations in a variety of industries, revenue categories, and geographic scope (local, state, regional, national, international). He was appointed LRC’s Associations Practice Leader in 2010. Since then, he has provided thought leadership through publication content and speaking engagements with the Indiana Society of Association Executives (ISAE), American Association of Medical Society Executives (AAMSE), American Society of Association Executives (ASAE), and the Council of Manufacturing Associations (CMA). His role includes expertise in qualitative research design and execution, quantitative research design, implementation, analysis across all methodologies, and research deployment with a variety of staff sizes and membership models. Matt received his B.S. in Marketing from Butler University and received his Certification in Market Research through the University of Georgia and its partnership with Marketing Research Institute International (MRII).