Springboard Brand & Creative Strategy
Mike Chapman, Vice President, Account Director, Springboard Brand & Creative Strategy A 30-year marketing veteran, Mike Chapman is dedicated to brand development through research, positioning, strategy, and creative execution. Since 2011, he has led strategy, creative, and tactical development for Springboard’s healthcare and medical society clients nationwide. Mike’s work with medical societies has focused on positioning and branding societies, members, and their initiatives. He has also concentrated on member retention and acquisition efforts – specifically targeting early-career physicians.