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Alternative Membership Models: What Has and Hasn't Worked

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Susan G. D'Antoni |  Heather A. Wilson MSW CFRE CAE |  Chris Leister
40 Minutes (Three Parts)
Audio and Video
Original Program Date:
Jul 26, 2018
Never expires.


  • Part 1 with Chris Leister: Monthly Membership Dues (“Subscriptions”)- Pros, Cons, and Can It Work for You?

One year ago, CMA and its Component Societies began a pilot project to test if a monthly membership subscription might work for our members. One year later, we have almost 400 members making monthly payments, with annual retention over 95%, and serving members who can’t afford to make a large up-front annual payment. Learn the pros and cons of a monthly membership option to see if this might benefit your members.

Educational Objectives and/or Takeaways:

    • Know the benefits and potential pitfalls of a monthly membership option
    • Understand the basic legal requirements for a monthly membership subscription
    • Consider if this might be a good option to offer your members
  • Part 2 with Susan G. D’ Antoni: Membership Model Innovation? Who’da Thunk It?!  

Membership organizations are often challenged to develop new membership models because of bylaws constraints, tradition, culture, and/or a lack of creativity or initiative. If your active membership isn’t growing, and there are entire segments of your physician community who aren’t joining, you can’t keep doing what you’ve always done and expected different results. Innovation is key. This presentation will focus on the planning and approval processes for model innovation, key factors in implementation strategy, progress to date, and plans for evaluating success.

Educational Objectives and/or Takeaways:

    • Identify why membership model innovation is important in medical associations
    • Gain an understanding of the planning and approval process required to innovate related to model development and governance
    • Identify the key factors in implementation, monitoring progress and evaluating model success
  • Part 3 with Heather Wilson: FutureMed (Student and Involvement) and Frontline

FutureMed is a program that offers medical students and residents free membership.

    • Specifically for residents, we partner with specialties to promote joint, free membership
    • We have a joint paper application and a joint online application

Frontline recognizes group practices that support PAMED with 100% physician membership – typically nearly 600 (ranging in size from 3 – 300)

    • Receive a plaque identifying them as a 100% membership group – we see these on many practice’s walls
    • Frontline exclusive call – once/month 30-minute gotowebinar that covers the “hot” topics PAMED is involved with
    • Membership Office works to visit frontline practices to make sure they know what is available to them, thank them



Credits Offered: 0.75

AAMSE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.


Susan G. D'Antoni's Profile

Susan G. D'Antoni Related Seminars and Products

Executive Director

Montgomery County Medical Society

Heather A. Wilson MSW CFRE CAE's Profile

Heather A. Wilson MSW CFRE CAE Related Seminars and Products

Deputy Executive Vice President & Executive Dir

Pennsylvania Medical Society

 Heather A. Wilson, MSW, CFRE, serves as deputy executive vice president of the Pennsylvania Medical Society responsible for operations and administration. She concurrently serves as executive director of the Foundation of the Pennsylvania Medical Society – the charitable arm of PAMED. Wilson’s experience includes more than two decades of leadership in the health and human services field. Her work focuses on meeting critical human needs, maximizing community impact and brokering effective resources and partnerships. Prior to her work with the Foundation, Wilson spent 12 years with Lancaster General Health System and eight years with The Salvation Army.

Wilson earned a Master’s degree in Social Work and a Bachelor of Science degree in Early Childhood/Elementary Education at Temple University, Philadelphia.  She is a Certified Fundraising Executive. She resides in Lancaster with her family. 

Chris Leister Related Seminars and Products


Chris Leister has worked at the California Medical Association (CMA) for over 8 years, and he is responsible for membership dues operations at the CMA, which has over 43,000 physician members in California. Responsibilities include invoice and dues strategy, coordinating and setting up pricing, and dues operation logistics. Chris’ team also provides operational and administrative support to over half of CMA’s 38 Component Societies throughout the state. He an experienced report writer, using detailed analysis to measure and improve business practices, member retention, membership trends, and revenue. Chris is extremely skilled at database management, CRM, AMS, operations, and using data analysis to make decisions and inform strategy.