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On Demand

Define Yourself! Crafting a Powerful Personal Brand

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Marny Lifshen
54 Minutes
Audio and Video
Original Program Date:
Jul 28, 2017
Never expires.


The concept of personal brands has been a mainstay in the professional community for 15 years, but few people truly understand what personal brand are, why they are important, or how to evaluate and elevate their own brand. Marny provides a clear guide to managing personal brands in a meaningful and impactful way, including specific steps for making small, simple and consistent changes that help change the way people are perceived by influencers in their careers.

Upon completion of this session, participants should be able to:

  • Learn how their personal brand is directly affecting their career
  • Enhance their personal appearance and communication skills
  • Follow 5 steps to assess, develop and elevate their personal brand



Credits Offered: 1


As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


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Marny Lifshen Communications

Marny is an author, speaker and marketing communications consultant with more than 25 years of experience in working with professional service providers including physicians. She is a nationally recognized expert on the topics of networking, professional relationships, communication, personal branding and the male/female workplace dynamic. She creates customized presentations, workshops and retreats for corporate clients, professional associations, universities and conferences.