Skip to main content
On Demand

Diagnosing Your Message: When the Prescription is Storytelling

Credit Available - See Credits tab below.

Average Rating:
Not yet rated
Nancy Johnson |  Jonathan Lehrer
54 Minutes
Audio and Video
Original Program Date:
Jul 28, 2017
Never expires.


Your organization has a powerful story to tell and so do you. Finding your message and your story takes the curiosity of a child and the heart of a warrior. We can train you to think like a journalist to capture the stories that speak to the heart of what you do and drive results. We all want to see ourselves in other people and we often make sense of the world through shared experiences. Stories help us connect on a human level. They make complex issues real for us by putting a human face on them. They inspire. They engage. Through stories, we move people to think, feel and do. We'll show you the storytelling techniques you've seen in your favorite movies and novels and share how you can use them to tell your medical society's story.

Upon completion of this session, participants should be able to:

  • Find great stories anywhere
  • Discover what's in people's hearts
  • Tell stories that wow!



Credits Offered: 1

AAMSE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.


Nancy Johnson Related Seminars and Products

Senior Manager, Brand Communications and Writing

College of American Pathologists

Nancy E. Johnson is a senior communications leader with an award-winning, Emmy-nominated journalism background and a passion for storytelling. She serves as senior manager, brand communications and writing for the College of American Pathologists, helping the nation’s second largest medical association tell its brand story. Nancy is a contributor to O, The Oprah Magazine, which featured her personal essay in the November 2015 edition. She earned her chops as a wordsmith and storyteller during her 11-year career as a television news reporter at network affiliates in Wisconsin and Florida. Following her news career, she managed external communications and multimedia marketing for Moffitt Cancer Center in Tampa Bay. From there, she led executive communications for two global businesses at Kimberly-Clark Corporation. At the Wilbert Group, a boutique PR agency in Atlanta, Nancy handled writing and media relations for key accounts, including The Coca-Cola Company, Equifax and Turner Entertainment Networks. Nancy grew up on Chicago’s south side. She graduated from Northwestern University and then went on to earn her MBA at The University of North Carolina at Chapel Hill.

Jonathan Lehrer Related Seminars and Products

Senior Manager, Enterprise Communications

College of American Pathologists