So you have a social media presence. Great! But what is next? How do you keep users engaged? Hear 5 proven strategies from 5 panelists and learn how you can easily implement these ideas into your social media strategy.
Communication skills are vital to success as a leader and are potentially the biggest stumbling block one will encounter. This interactive workshop is focused on helping participants to improve their ability to communicate in key areas essential to their effectiveness. More specifically, this workshop will provide tools for listening effectively, outline common styles of communication, and give participants necessary insights to acknowledge and manage emotions during conflict and confrontation. Participants will have the opportunity to role play to reinforce the concepts.
Your organization has a powerful story to tell and so do you. Finding your message and your story takes the curiosity of a child and the heart of a warrior. We can train you to think like a journalist to capture the stories that speak to the heart of what you do and drive results. We all want to see ourselves in other people and we often make sense of the world through shared experiences. Stories help us connect on a human level. They make complex issues real for us by putting a human face on them. They inspire. They engage. Through stories, we move people to think, feel and do. We'll show you the storytelling techniques you've seen in your favorite movies and novels and share how you can use them to tell your medical society's story.
Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
Hear practical tips from start to finish about how you can produce videos for your association, from equipment advice to solid user-friendly production techniques – whether you have a big equipment budget or a small one.
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
Social media: you hear the word, you learn the strategies, but you still come up short. Get intimate help on your social media issues at this roundtable extravaganza! Topics include event marketing, starting a social account, social membership recruitment, advertising, and analytics. Have a different issue? Come anyway to listen and learn and spark new topics of conversation!
Build your annual meeting beyond your educational activities and make it a memorable experience for your attendees. Burnout is a large topic in the medical industry now, so use your annual meeting to refresh and recharge your attendees while keeping budget in mind.