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How to Produce Videos for Your Society/Association

Credit Available - See Credits tab below.

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Brent Annear
53 Minutes
Audio and Video
Original Program Date:
Jul 26, 2018
Never expires.


Video is everywhere: Businesses, medical societies, nonprofits, schools, and clubs all use video to communicate. Video is all over social media as well. How do you get in the game? Producing videos for your society or association does not have to be that difficult or costly, regardless of whether you’re the biggest association or the smallest society. Hear practical tips from start to finish about how you can produce videos for your association, from equipment advice to solid user-friendly production techniques – whether you have a big equipment budget or a small one. Your presenter has a background in television news and more than 16 years in state medical association communications.

Educational Objectives and/or Takeaways:

  • Learn basic video production techniques – simple quality-improvement tweaks and some things to avoid
  • Explore some equipment - costly to relatively cheap
  • See how to create video content almost immediately



Credits Offered: 1

AAMSE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.


Brent Annear's Profile

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Brent Annear is the Texas Medical Association’s associate vice president of media relations and leadership advancement. Before his career change to organized medicine, Brent worked nearly two decades in television news. He also has enjoyed volunteering for a variety of nonprofit organizations, having served both in top board leadership roles and as an “in the trenches” member of the team.