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ROI: A Powerful Tool to Recruit and Retain Members


Credit Available - See Credits tab below.

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Categories:
Membership
Presenters:
Claire Duncan |  Sylvia Salazar |  Michael J. Darrouzet
Duration:
29 Minutes
Format:
Audio and Video
Original Program Date:
Jul 27, 2018
License:
Never expires.


Description

In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization.  Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars.  Learn how TMA created its own online ROI calculator and start proving your association’s worth!

Educational Objectives and/or Takeaways:

  • Understand the importance of demonstrating tangible member value
  • Learn how to calculate the dollar value of your programs and services
  • Learn how to use those values to create and market an ROI calculator for your association

Credits


CAE

Credits Offered: 0.5

AAMSE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.



Presenter

Claire Duncan Related Seminars and Products

Director, Knowledge Center

Texas Medical Association


Sylvia Salazar's Profile

Sylvia Salazar Related Seminars and Products

AVP, Membership and Leadership Development

Texas Medical Association