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ROI: A Powerful Tool to Recruit and Retain Members


Credit Available - See Credits tab below.

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Category:
Membership
Presenters:
Claire Duncan |  Sylvia Salazar |  Michael J. Darrouzet
Duration:
29 Minutes
Format:
Audio and Video
Original Program Date:
Jul 27, 2018
License:
Never expires.


Description

In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization.  Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars.  Learn how TMA created its own online ROI calculator and start proving your association’s worth!

Educational Objectives and/or Takeaways:

  • Understand the importance of demonstrating tangible member value
  • Learn how to calculate the dollar value of your programs and services
  • Learn how to use those values to create and market an ROI calculator for your association

Credits


CAE

Credits Offered: 0.5

 

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.



Presenter

Claire Duncan Related seminars and products

Director, Knowledge Center

Texas Medical Association


Sylvia Salazar's Profile

Sylvia Salazar Related seminars and products

AVP, Membership and Leadership Development

Texas Medical Association



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