On Demand
ROI: A Powerful Tool to Recruit and Retain Members
Credit Available - See Credits tab below.
- Average Rating:
- Not yet rated
- Categories:
- Membership
- Presenters:
- Claire Duncan | Sylvia Salazar | Michael J. Darrouzet
- Duration:
- 29 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2018
- License:
- Never expires.
Description
In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization. Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars. Learn how TMA created its own online ROI calculator and start proving your association’s worth!
Educational Objectives and/or Takeaways:
- Understand the importance of demonstrating tangible member value
- Learn how to calculate the dollar value of your programs and services
- Learn how to use those values to create and market an ROI calculator for your association
Credits
CAE
Credits Offered: 0.5
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credits toward your CAE application or renewal professional development requirements.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.
Presenter
Sylvia Salazar Related seminars and products
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