Description: Short-term decision have been made in response to COVID-19, but what about the long-term decisions and impact? Mary Byers, CAE, author of ASAE’s bestseller, Race for Relevance: 5 Radical Changes for Associations, will join us to present a framework and filters to help with decision-making going forward. She’ll also share what she’s hearing from association professionals across the country, provide a list of resources and suggestions for working with the board, and answer your questions.
So you have a social media presence. Great! But what is next? How do you keep users engaged? Hear 5 proven strategies from 5 panelists and learn how you can easily implement these ideas into your social media strategy.
Conversations about diversity, equity, inclusion and the role of racism and privilege in our society has been amplified in recent weeks following tragic events and protests in cities throughout the United States. This has prompted medical societies leaders to reexamine their actions, policies, culture, beliefs and biases. Join us for this critical conversation about the state of associations – where we are and where we can go. Discover key insights from a newly-released Association Forum/McKinley Advisors study on opportunities and obstacles associations and must overcome in order to be more inclusive and diverse.
Boards often are uncertain about what to do, or how best to serve the organization. You’re in for a surprise as you learn traditional AND innovative ways that highly effective, peak-performing boards carry out their work. Leave your preconceived notions about “nonprofit” boards at the door, and dare to enter this challenging, thought-provoking, high energy event!
The future of every membership organization is dependent upon attracting and engaging new members. It has been well documented that “Joining” is no longer seen to be the motivating factor it once was. ;Attracting and keeping early career physicians (ECP) is a unique challenge but essential to the continued health of our societies. So what’s the secret? This workshop will dissect two successful ECP engagement programs at both a state (American College of Emergency Physicians -California Chapter) and county level (Richmond Academy of Medicine). Both societies will share lessons learned from the entire process of planning, creating and growing their ECP initiatives. They will also highlight the unexpected organizational impacts of focusing on this key demographic.
Social media: you hear the word, you learn the strategies, but you still come up short. Get intimate help on your social media issues at this roundtable extravaganza! Topics include event marketing, starting a social account, social membership recruitment, advertising, and analytics. Have a different issue? Come anyway to listen and learn and spark new topics of conversation!
You’ve heard about the movement of Medical Associations going “virtual” but what does that really mean? In this session, you will learn the pros and cons of shutting the office door and taking your office online. You’ll learn not just about the nuts and bolts of running a virtual organization, but also about the benefits and challenges that will await you. Even if your association is not planning to go virtual, this session will offer valuable insights into how implementing virtual systems and processes can help create an organization where people want to work.