The Carolinas HealthCare System Physician Leadership Mentoring Program identifies current and aspiring physician leaders and partners them with established senior physician leaders to enhance and cultivate the skills needed for an increasingly dynamic healthcare environment. As physicians are embracing further expanded roles in leadership, the outcomes from this program illustrate the benefits of participating in a mentoring relationship. It provides a unique opportunity for growth and development and a strategy to retain and cultivate quality physician leaders.
There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
This threat was unlike any other since MICRA's adoption. The collective medical industry had focused resources on legislative and legal arenas, so taking the decision to voters removed many of the advantages in candidate education built up over many years. The threat extended beyond California, as the trial attorneys and their strategists made it clear they would use this strategy as a model across the country if successful. Defending malpractice reforms in one state become a necessity for the entire nation.