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Shannon Goecke

Manager of Membership & Marketing

California Academy of Family Physicians

Shannon Goecke is a native of the San Francisco Bay Area. She joined the California Academy of Family Physicians (CAFP) in spring 2016 as Director of Membership and Marketing. She was previously Director of Communications and Membership at the San Mateo County Medical Association for four years. Before making the leap to medical societies, she handled communications and membership for county bar associations for more than a decade. She holds a BA in literature and an MA in creative writing.

Product Type
On Demand

Using Member Personas for Smarter Marketing and Increased Engagement

Shannon Goecke |  Elizabeth Lukrich
39 Minutes
Audio and Video
Original Program Date:
Jul 27, 2017
Short Description:
There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segm...
$40.00 - Base Price

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