There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
This three-part presentation will focus on the planning and approval processes for model innovation, key factors in implementation strategy, progress to date, and plans for evaluating success.
Each year, in nearly every state, non-physician health care professionals lobby state legislatures and regulatory boards to expand their scope of practice. While some scope expansions may be appropriate, others definitely are not. Through resources, research and the Scope of Practice Partnership, the AMA has what you need to advance your scope of practice advocacy agenda.
The session will describe the American Academy of Pediatrics' (AAP) Pediatrician Life and Career Experience Study (PLACES) and highlight examples of data used by leadership.
To provide an introduction to the role of advocacy in advancing the strategic priorities of a medical society and its members, and to provide an overview of specific advocacy strategies and techniques for effectively engaging members