Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
This three-part presentation will focus on the planning and approval processes for model innovation, key factors in implementation strategy, progress to date, and plans for evaluating success.
Social media: you hear the word, you learn the strategies, but you still come up short. Get intimate help on your social media issues at this roundtable extravaganza! Topics include event marketing, starting a social account, social membership recruitment, advertising, and analytics. Have a different issue? Come anyway to listen and learn and spark new topics of conversation!
There is evidence that psychological counseling / coaching can improve physician wellness. However, physicians and organizations may fail to utilize these types of programs due to a variety of perceived barriers. We will describe common barriers both from in the literature as well as our personal experience running two large medical society physician wellness programs. We will provide practical solutions with a proven track record of success to these barriers. Participants will gain knowledge and tools to create their own successful physician wellness program.
Conversations about diversity, equity, inclusion and the role of racism and privilege in our society has been amplified in recent weeks following tragic events and protests in cities throughout the United States. This has prompted medical societies leaders to reexamine their actions, policies, culture, beliefs and biases. Join us for this critical conversation about the state of associations – where we are and where we can go. Discover key insights from a newly-released Association Forum/McKinley Advisors study on opportunities and obstacles associations and must overcome in order to be more inclusive and diverse.