Chief Marketing Officer
Society of Critical Care Medicine
Curt Powell designs and implements customer-focused, data-driven marketing strategies that improve the customer experience and produce measurable results. His extensive toolbox includes demand generation, customer engagement, brand development, segmentation, market expansion, CRM and omnichannel marketing. He has served as a senior strategist/consultant for healthcare and higher education, including a number of medical societies such as the College of American Pathologists where he served as Senior Director of Strategic Marketing Enterprise Solutions. Curt takes particular pride in working effectively across organization lines to bring about positive change that drives customer loyalty and grows revenue. As Director of Marketing and Communications for the Society of Critical Care Medicine, Curt currently leads departmental and cross-functional initiatives to enhance, expand and coordinate the Society’s activities related to membership and all product lines, both domestic and international. Responsibilities include sales, media, press and public relations, corporate communications, omni-channel marketing, analytics, branding and strategic leadership. Curt and his wife Scottie live in downtown Chicago and enjoy participating in the rich cultural variety the city has to offer.