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Lena Banks

Director, Marketing

Texas Medical Association

Product Type
On Demand

Personas and Engagement Scoring: Strategies for More Effective Audience Segmentation

Lena Banks |  Sylvia Salazar
48 Minutes
Audio and Video
Original Program Date:
Jul 27, 2018
Short Description:
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of...
$40.00 - Base Price

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