Skip to main content

Lena Banks

Director, Marketing

Texas Medical Association


Product Type
On Demand

Personas and Engagement Scoring: Strategies for More Effective Audience Segmentation


Presenters:
Lena Banks |  Sylvia Salazar
Duration:
48 Minutes
Format:
Audio and Video
Original Program Date:
Jul 27, 2018
Short Description:
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of...
Price:
$40.00 - Base Price

Showing 1 to 1 of 1 entries