On Demand
Personas and Engagement Scoring: Strategies for More Effective Audience Segmentation
Credit Available - See Credits tab below.
Total Credits: 0.75 CAE
- Average Rating:
- Not yet rated
- Categories:
- Communication | Membership
- Presenters:
- Lena Banks | Sylvia Salazar
- Duration:
- 48 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jul 27, 2018
- License:
- Never expires.
Description
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.
Educational Objectives and/or Takeaways:
- Outline possible differentiator(s) for their market/audience personas
- Understand the process of developing engagement scores
- Understand how personas and engagement scoring can be utilized together to develop more personalized messaging
Credits
CAE
Credits Offered: 0.75
AAMSE is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.
Presenter
