There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
You’ve heard about the movement of Medical Associations going “virtual” but what does that really mean? In this session, you will learn the pros and cons of shutting the office door and taking your office online. You’ll learn not just about the nuts and bolts of running a virtual organization, but also about the benefits and challenges that will await you. Even if your association is not planning to go virtual, this session will offer valuable insights into how implementing virtual systems and processes can help create an organization where people want to work.
Boards often are uncertain about what to do, or how best to serve the organization. You’re in for a surprise as you learn traditional AND innovative ways that highly effective, peak-performing boards carry out their work. Leave your preconceived notions about “nonprofit” boards at the door, and dare to enter this challenging, thought-provoking, high energy event!
In this session, the American Geriatrics Society (AGS) will share key learnings from its work with the FrameWorks Institute and the Leaders of Aging Organization to reframe how we all think about and act upon aging as a social construct.
“What three words describe your profession?” It looks like an obvious question, but don’t be fooled. Taking time to ask—and building engagement around responses—can bolster everything from your association’s sense of belonging to your role in helping members convey what they do. This case study will explore how the AGS translated this simple question into a campaign for celebrating enthusiasm, spotlighting AGS leadership, and raising funds for our foundation (all with little-to-no budget).
If your finger is hovering over the e-mail blast button, stop and join this break-out session. More e-mail from your Society, could equal less engagement and, even worse, more unsubscribes. Even if you have great open rates, it doesn’t always lead to members taking action the action you need grow your Society.
The future of every membership organization is dependent upon attracting and engaging new members. It has been well documented that “Joining” is no longer seen to be the motivating factor it once was. ;Attracting and keeping early career physicians (ECP) is a unique challenge but essential to the continued health of our societies. So what’s the secret? This workshop will dissect two successful ECP engagement programs at both a state (American College of Emergency Physicians -California Chapter) and county level (Richmond Academy of Medicine). Both societies will share lessons learned from the entire process of planning, creating and growing their ECP initiatives. They will also highlight the unexpected organizational impacts of focusing on this key demographic.