Anatomy of a Medical Society – Fundamentals for Association Professionals is an immersive program that aims to help those who are still uncovering the mysteries of medical society management, preparing participants for the unique aspects of organized medicine while providing them with a peer network to support them throughout their careers.
Come learn in this two-part session why and how medical societies need to make the battle against physician burnout a top priority and how to apply some of the same principles in your own life and work.
This three-part session will focus on several parts: How Regulatory Relief is an Important Component of Tackling Physician Burnout—and what we can do about it with Koryn Rubin; Part 2: How One Medical Society Addresses Regulatory Relief and Prior Authorization with James Scroggs; and Resources and Tips to Address Prior Authorization with Emily Carroll and Heather McComas
The COVID-19 pandemic affects many facets of associations, particularly in-person meetings and conferences. In this session, Jeffery Tenenbaum, Esq., will cover many of the legal implications involved with this current situation.
In the third decade of the 21st century, association boards will have no choice but to confront serious challenges — including AI/automation, the climate crisis and economic inequality — that will have a profound impact on their stakeholders’ well-being. These unforgiving conditions make it crucial for boards to perform different work in a different way and at the highest possible level. In this webinar, participants will learn why the duty of foresight lives at the center of a more generative integration of stewardship, governing and foresight, and how it can inspire boards to focus their attention on understanding, anticipating and preparing their organizations, stakeholders and fields for a full range of plausible futures.
There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
We will collectively discuss strategies and potential outcomes and hear and react to what actually happened. In addition, legal updates will be interspersed throughout the session.
If your finger is hovering over the e-mail blast button, stop and join this break-out session. More e-mail from your Society, could equal less engagement and, even worse, more unsubscribes. Even if you have great open rates, it doesn’t always lead to members taking action the action you need grow your Society.