There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
This three-part presentation will focus on the planning and approval processes for model innovation, key factors in implementation strategy, progress to date, and plans for evaluating success.
Boost your post. Advertise. Promote your business. These buttons and communications are easily ignored because of our limited social media budgets. However, boosts and advertisements can fit any budget amount with surprising results. See how you can be efficient with your advertising, reach your target market, and analyze if your promotions worked.
A key element of a successful association is committed leaders with the background and business acumen to meet the challenges inherent in leading a 21st century organization. The session covers how to determine the competencies needed in your organization, how to effective recruit board members, onboarding new members, board evaluations and processes for continued improvement. We share templates and resources that you can implement within your organization immediately. Intended Audience: CEOs and C-Suite Executives, Senior Staff.
The Carolinas HealthCare System Physician Leadership Mentoring Program identifies current and aspiring physician leaders and partners them with established senior physician leaders to enhance and cultivate the skills needed for an increasingly dynamic healthcare environment. As physicians are embracing further expanded roles in leadership, the outcomes from this program illustrate the benefits of participating in a mentoring relationship. It provides a unique opportunity for growth and development and a strategy to retain and cultivate quality physician leaders.
Many nonprofit organizations develop budgets based on traditional methods utilized by accountants and finance managers. This is good for external reporting but less useful for internal decision-making about organizational priorities and alignment to the budget. Activity Based Costing (ABC) is an approach that makes transparent all the activities of the organization and their associated costs which provides useful information to management. This session introduces the concept of ABC accounting, benefits and showcases real-world examples.