There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
Featuring Drs. Humayun J. Chaudhry, Eric Holmboe and Graham T. McMahon, the webinar will provide medical society leaders with an overview of the roles the Federation of State Medical Boards, Accreditation Council on Graduate Medical Education, and Accreditation Council for Continuing Medical Education play in professional self-regulation across the continuum of medical education, training and practice.
In the third decade of the 21st century, association boards will have no choice but to confront serious challenges — including AI/automation, the climate crisis and economic inequality — that will have a profound impact on their stakeholders’ well-being. These unforgiving conditions make it crucial for boards to perform different work in a different way and at the highest possible level. In this webinar, participants will learn why the duty of foresight lives at the center of a more generative integration of stewardship, governing and foresight, and how it can inspire boards to focus their attention on understanding, anticipating and preparing their organizations, stakeholders and fields for a full range of plausible futures.
Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the six trends healthcare associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.