This session will explore how to utilize virtual and digital technology to take your eLearning program to the next level. Taking real-world experiences from our clients, you’ll also learn tips and tricks on how to provide engaging learning events that can help increase your revenue and membership.
In this session, attendees will learn how to grow through “right-sizing” their membership: identifying ’good fit” and “bad fit” members and targeting strategies at the former, not the latter.
Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the six trends healthcare associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.
The session will describe the American Academy of Pediatrics' (AAP) Pediatrician Life and Career Experience Study (PLACES) and highlight examples of data used by leadership.
8-track players used to be the pinnacle of car audio achievement... until cassette players! And then CD players. Today, it's satellites & phones. The goal has always been to keep the user happy with the product. Are your members happy with your benefits? Do you have 8-track players in your benefits package? Learn how to adjust your benefits to changing demographics and attract new members.
“What three words describe your profession?” It looks like an obvious question, but don’t be fooled. Taking time to ask—and building engagement around responses—can bolster everything from your association’s sense of belonging to your role in helping members convey what they do. This case study will explore how the AGS translated this simple question into a campaign for celebrating enthusiasm, spotlighting AGS leadership, and raising funds for our foundation (all with little-to-no budget).
In today’s cost-conscious environment, it’s more important than ever to emphasize the value of membership to your organization. Quantifying the dollar value of your benefits and services and comparing that figure to annual dues provides a compelling argument to prospective and current members alike, who can quickly and easily see their current or potential return on dues dollars. Learn how TMA created its own online ROI calculator and start proving your association’s worth!