Many medical member societies would benefit from a digital reboot to modernize their marketing efforts and improve their customer experience. In this talk, Todd Unger, CXO of the American Medical Association gives practical digital marketing, analytics, and martech tips to help you cut through the noise while providing a roadmap to consistently recruit more members and increase member retention rates in 2019 and beyond.
Featuring Drs. Humayun J. Chaudhry, Eric Holmboe and Graham T. McMahon, the webinar will provide medical society leaders with an overview of the roles the Federation of State Medical Boards, Accreditation Council on Graduate Medical Education, and Accreditation Council for Continuing Medical Education play in professional self-regulation across the continuum of medical education, training and practice.
In this session, attendees will learn how to grow through “right-sizing” their membership: identifying ’good fit” and “bad fit” members and targeting strategies at the former, not the latter.
The COVID-19 pandemic has not only thrown a huge monkey wrench into associations’ planned in-person meetings and conferences, but has also thrown a big curve ball into association governance. From canceled membership meetings to virtual board meetings to online elections to an inability to meet governance requirements imposed by law, bylaws or policy, associations are struggling to find answers to a host of pressing governance questions. As you navigate these issues for your own association, where do you find these answers, what are practical, workable solutions to these significant challenges, and what will constitute compliance with the law and your own governing documents?
Medical society’s design experiences everyday. Rather than experiences, however, they’re often referred to by other names: annual conferences, non-dues revenue generating products, membership packages, onboarding processes and the like. Join veteran experiential designer, Mallory Gott, MA, CAE, for a hands-on exploration of how to apply experiential design, the art of defining the dream state of any experience and then designing it, can not only infuse new energy into your society’s portfolio of offerings but also inject simplicity, ease and fun back into bringing your society’s mission to life.
Understand how developing personas and engagement scoring from available demographic and behavioral data, with a focus on motivations, needs, and other factors help provide a better overall picture of what persuades physicians to action (such as joining/renewing, purchasing a product, or utilizing a member service). See how these concepts can be combined to strategically segment audiences, identify and target priority groups, and produce more effective messaging that resonates with both current and potential members.