Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the six trends healthcare associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.
Social media: you hear the word, you learn the strategies, but you still come up short. Get intimate help on your social media issues at this roundtable extravaganza! Topics include event marketing, starting a social account, social membership recruitment, advertising, and analytics. Have a different issue? Come anyway to listen and learn and spark new topics of conversation!
What opportunities do the various employment paradigms present? Who are these third parties that increasingly employ physicians? How can medical societies partner with these networks to better engage physicians and serve physician needs? Panel participants will discuss how their businesses recruit, retain and drive physician leadership in their organization as well as what value propositions associations can offer that meet their unique business needs.
This three-part session will focus on several parts: How Regulatory Relief is an Important Component of Tackling Physician Burnout—and what we can do about it with Koryn Rubin; Part 2: How One Medical Society Addresses Regulatory Relief and Prior Authorization with James Scroggs; and Resources and Tips to Address Prior Authorization with Emily Carroll and Heather McComas
In the third decade of the 21st century, association boards will have no choice but to confront serious challenges — including AI/automation, the climate crisis and economic inequality — that will have a profound impact on their stakeholders’ well-being. These unforgiving conditions make it crucial for boards to perform different work in a different way and at the highest possible level. In this webinar, participants will learn why the duty of foresight lives at the center of a more generative integration of stewardship, governing and foresight, and how it can inspire boards to focus their attention on understanding, anticipating and preparing their organizations, stakeholders and fields for a full range of plausible futures.
Racism is a public health issue, with significant impacts to health and well-being. Public health, healthcare professional and physicians know firsthand the impacts that long-standing discriminatory structures and institutionalized racism have on health outcomes. This has been particularly pronounced throughout the COVID-19 pandemic and documented by federal agencies including the Centers for Disease Control and Prevention (CDC). Join Aletha Mayank, MD, MPH, AMA’s Chief Health Equity Officer and Group Vice President as she discusses the roles institutions have played in fostering, exacerbating, and perpetuating racism and other forms of oppression, and how medical societies can work with members, other professionals and communities to make significant and lasting change.
The LPI®: Leadership Practices Inventory® assessment not only measures the frequency you engage in exemplary leadership behaviors leadership skills, but it also inspires the breakthrough insights needed to build positive relationships and achieve the extraordinary. This 360-degree assessment helps organizations create change towards a more motivated and productive workforce by building a culture of leadership.
If you are thinking of becoming a new Executive Director/CEO, or perhaps you are new to the position, this webinar is for you. First-time CEOs need to hit the ground running, tackling the many varied responsibilities and complex issues the head of an association confronts. Do these things well and you lay the groundwork for success; not so well and you might not survive to enjoy your first anniversary at the helm.
Although the nuances of working in the top staff position vary from one association to the next, you can prepare yourself by understanding a number of CEO requirements, responsibilities, and expectations and skills. You will learn the importance of knowing what you are walking into, culture, working with staff, embracing good governance, and working with a Board.
Beth Brooks, CAE, will tell you what to expect, and prepare for. If you are working for (or hope to work for a smaller staffed association), this is the ideal session for you).
The American College of Preventive Medicine (ACPM) is leading the charge to coalesce the health community around the goal to build a health system based on prevention. Through its Power of Prevention campaign, now in year two of three, ACPM is working with associations, nonprofits, industry, and academia to advocate for policies that push our health system’s focus upstream. Led by CEO Donna Grande, this campaign is a model for partnership-based advocacy.
Build your annual meeting beyond your educational activities and make it a memorable experience for your attendees. Burnout is a large topic in the medical industry now, so use your annual meeting to refresh and recharge your attendees while keeping budget in mind.
The “coronacrisis” has brought into greater public awareness the increased risk of mental distress, anguish and suicidality among healthcare workers. Medical society leaders have the opportunity to help prevent physician and trainee suicides through programming, messaging, influence, and friendships. We will discuss reasons physicians are at greater risk, messaging that can be targeted towards them to defeat hopelessness, and models of intervention and prevention that have worked in various places.
There is no “one size fits” all approach to membership marketing. To meaningfully communicate the value of membership and drive member engagement, it is critical to identify your different member segments and understand their values and motivators. Personas – fictional characters created to represent different types of actual members – can help inform these efforts. The presenters will share their experiences synthesizing data from member surveys, censuses, and focus groups to develop member personas, as well as best practices for creating targeted messaging that raise awareness of membership benefits, encourage member participation, and increase retention.
You’ve heard about the movement of Medical Associations going “virtual” but what does that really mean? In this session, you will learn the pros and cons of shutting the office door and taking your office online. You’ll learn not just about the nuts and bolts of running a virtual organization, but also about the benefits and challenges that will await you. Even if your association is not planning to go virtual, this session will offer valuable insights into how implementing virtual systems and processes can help create an organization where people want to work.
Boards often are uncertain about what to do, or how best to serve the organization. You’re in for a surprise as you learn traditional AND innovative ways that highly effective, peak-performing boards carry out their work. Leave your preconceived notions about “nonprofit” boards at the door, and dare to enter this challenging, thought-provoking, high energy event!
In this session, the American Geriatrics Society (AGS) will share key learnings from its work with the FrameWorks Institute and the Leaders of Aging Organization to reframe how we all think about and act upon aging as a social construct.
“What three words describe your profession?” It looks like an obvious question, but don’t be fooled. Taking time to ask—and building engagement around responses—can bolster everything from your association’s sense of belonging to your role in helping members convey what they do. This case study will explore how the AGS translated this simple question into a campaign for celebrating enthusiasm, spotlighting AGS leadership, and raising funds for our foundation (all with little-to-no budget).
If your finger is hovering over the e-mail blast button, stop and join this break-out session. More e-mail from your Society, could equal less engagement and, even worse, more unsubscribes. Even if you have great open rates, it doesn’t always lead to members taking action the action you need grow your Society.
The future of every membership organization is dependent upon attracting and engaging new members. It has been well documented that “Joining” is no longer seen to be the motivating factor it once was. ;Attracting and keeping early career physicians (ECP) is a unique challenge but essential to the continued health of our societies. So what’s the secret? This workshop will dissect two successful ECP engagement programs at both a state (American College of Emergency Physicians -California Chapter) and county level (Richmond Academy of Medicine). Both societies will share lessons learned from the entire process of planning, creating and growing their ECP initiatives. They will also highlight the unexpected organizational impacts of focusing on this key demographic.